Hell is a pale-gold lager not unlike the zwickelbiers popular in Dorit’s hometown of Bremen. It’s not filtered and it’s brewed with lager yeast. You can expect bready malt aromas and flavors, floral hops, and a balanced finish.
BTW: The name is a reference to the German word for “light”, not Satan’s nefarious kingdom, so you don’t have to sell your soul for another.