In 1954, Richards Wild Irish Rosé was introduced and with strong advertising behind it, the brand quickly became a multi-million case selling product. Today with more than two million cases sold annually, it is still the largest-selling Beverage Dessert brand! Richards Wild Irish Rosé is a strong but sweet wine that consistently delivers great taste. It comes in five delightful blends: Red Wine, White Wine, Wild Fruit, Wild Grape and Platinum.